It’s a great example of how to use such a page as a sort of pre-sales platform. What better way to describe a URL shortener than “the incredible shrinking URL?” It’s a fantastic way to represent a fairly mundane service. This tactic requires a media budget. This can be hard to pull off effectively and should only be attempted by those who really have a gift for sarcasm.Do you think your site has excellently crafted copy?
For beginner skiers and snowboarders, they often find this to be a challenge. This single statement told me that they had built this entire service with me in mind and that if I was going to like any of these services, surely this would be the one.There’s nothing wrong with a little confidence, even to the point of near hyperbole. How is that a benefit for them, what’s in it for them? I see some elements of Apple’s design in this example.
No need to mix everything in one paragraph. In fact, they’ve drawn a clear image of the sort of people they don’t work with. Velocity’s Most Candid Introduction.
Make them a list and give a button that will lead a client to personally try everything that you’ve talked about. But the fact of the matter is, although it is a very visual website, the copy does a lot of the lifting but you barely even notice it.Imagine the site without the copy, it simply does not work. The purpose of the project is clear and highlighted in a separate block, CTA Become a member is repeated on several screens. What really drove the campaign home, and made it super effective was the brilliant copy supporting the images.Right off the bat, you can see they make it a point to mention themselves as ‘The most misunderstood ski resort in the world’. 69. To understand the effectiveness of this message, put yourself in the shoes of a potential business looking to add live-chat capabilities.You’re probably browsing the web looking for a good solution, you come across a listicle, something like You open the website and you’re greeted by the main banner that reads ‘Then you scroll a little further and you find this:By saying there are customers waiting, the copy paints a picture of urgency (that people are not being served) and also presents an opportunity (if those people are served, the promise of higher satisfaction and potential revenue). The visual component, correctly selected blocks and colors play an equally important role. But how would I do that anyway?” If their brains take them this far, you’ve got ’em hooked.Metaphors can be a great way to make your copy more relatable to the person reading it. No gimmicks, no bells and whistles, you have to cut straight to your core benefit to catch attention, before you can delve into features and product explanations.When you go to LiveChat’s homepage, your eyes immediately land on the main banner, which reads:The heading immediately delivers the core benefit LiveChat promises, a fast way to keep customers satisfied. They are written so well, you don’t even notice the words are doing such a wonderful job.Here are 6 examples of websites with well placed compelling copy and my reasons why.With this website you know where you are straight away.There is no confusion here. You have the product lined up in all its colors and the tagline “Saving energy never goes out of style.”
Not when you’ve created a clever campaign using excellent copy.Snowbird is a sky-resort that positions itself as a challenging experience. In this example, the call-to-action button, the little green box which asks you in a bold font to ‘ORDER YOUR COPY’ is the action driver. Don’t be afraid of trying, and you’ll definitely succeed in writing powerful web copy!
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