Chain communication refers to the communication between a superior and a subordinate. Cluster Chain: In the cluster chain, a person tells the information to the selected persons who may in turn relay (pass) the information to other selected persons. © Copyright 2019 - Business Communication Coach - All rights reserved. The grapevine does not have any definite pattern or direction, though it is largely horizontal in nature.
The most common informal communication network is the cluster chain network. Cluster Chain Network: In the cluster chain network, there is an individual who, acts as a source of a message, transmits information to the pre-selected group of individuals out of whom few individuals again tell the same message to other selected group of individuals. The advantages of informal communication are given below:The disadvantages of informal communication are as follows:A smart manager should take care of all the disadvantages of the grapevine and try to minimize them. What is Grapevine Communication or Informal communication. Employees and staff can communicate important topics using their own language, instead of the technical jargon used in formal communication channels.Grapevine is a symbol that reveals the existence of informal and peer groups in the organization. All the people in an organisation from top to bottom are linked with the … If these are not disclosed to the employees, someone may activate grapevine channel.Now a day, many organizations permit its employees to communicate with each other frequently. Though during our professional life, we are maintaining formal communications through different medias, a large part of the communication takes place rather informally. This website uses cookies to improve service and provide tailored ads. If communication is done without maintaining the formalities prescribed by the organization, it is called informal communication.The basis of informal communication is personal or informal relationship between the members of a group. In order to create an open culture, the organization itself creates the climate where grapevines are automatically created. Griffin, “The grapevine is an informal communication network that can permeate an organization.”Newstrom and K. Davis said, “Grapevine is an informal system that arises spontaneously from the social interaction of the organization.” The grapevine does not have any definite pattern or direction, though it is largely horizontal in nature.
The grapevine allows feelings to be expressed instead of bottled up. In this type of communication network, one individual transmits information to a select group of individuals, who then tell another select group of individuals.
Cluster chain is shown in the following figure-So we find four major patterns of grapevine available in different organizations. Prof. Keith Davis, who has done some research work on the nature of grapevine, has classified it into four basic types-Communication through the grapevine is a matter of spontaneous feelings.
What is Grapevine Communication?
Despite existence of formal channels in an organization, the informal channels tend to develop when s/he interacts with other people in organization. Cluster Chain Network: By it has been found which informal communication carries accurate information about three-fourths of the time, there are strong possibilities of its communications … For exchanging most personal and some organizational matters, they start channeling information through the grapevine to these groups. should be disseminated throughout the organization.
That is where the term Grapevine is an informal channel of business communication. Types of Grapevine This type of organization communication network allows for information to be passed across hierarchical barriers with ease. are likely to create emotions in the mind of employees and make them excited. It is a complex web of oral information flow linking all the members of the organization.According to Bovee and Others, “Grapevine is an informal interpersonal channel of information not officially sanctioned by the organization.In the opinion of R.W. Likewise, the chain continues, and the message reaches to all in the network.This pattern is similar to the telephone tree, wherein one … It is called so because it stretches throughout the organization in all directions irrespective of the authority levels.
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